Hi there! The interest in my upcoming AI SEO Expert course has been incredible. Thank you. But I need to be direct: to master AI in SEO, you must first master the fundamentals. You can't build a skyscraper on a weak foundation. Not AI's. That's why my two courses are designed as one complete system: The Foundation (SEO Audit Mastery): This is where you learn to think like a strategic expert and gain the confidence to command $5,000+ for your work. The Future (AI SEO Expert): This is where you...
22 days ago • 1 min read
NOW or NEVER This episode of the newsletter is sponsored by my SEO Audit Mastery (+ AI SEO Expert) course whose final enrollment is OPEN and ends Aug 1, 2025. Hi there! Long time, no see! I've been MIA for the past few weeks - locked in my office recording 120+ videos for the biggest project of my career. Today, I'm back with a new video on AI and SEO in 2025: I spent the last 3 months tracking AI's real impact on search. What I found? The "AI apocalypse" everyone's freaking out about is...
24 days ago • 5 min read
Jul 10, 2025 Hi there, Thanks for being a subscriber. With all the chaos around AI search, I wanted to send you something to help you fight back with real data. I built a Free AI Traffic Looker Studio Dashboard Template. It connects to your GA4 data to give you a clear, accurate view of your AI traffic, its sources, and its true value. You can grab the dashboard and read the full guide on my blog here: GA4 AI Traffic Dashboard Instructions ↓ Your Dashboard Shows the Battlefield—But Does It...
about 1 month ago • 3 min read
Jul 1, 2025 Hi there! Have you noticed the panic around AI supposedly "killing" SEO? Acronyms like AIO (Artificial Intelligence Optimization), GEO (Generative Engine Optimization), LLMO (Large Language Model Optimization), and AEO (Answer Engine Optimization) are flooding our industry. I've just published an extensive guide "AI and SEO in 2025" after reading which you can call yourself an AI SEO expert. I unpack exactly what's changed, what's stayed consistent, and how you can leverage these...
about 2 months ago • 3 min read
Jun 17, 2025 This issue of the newsletter is sponsored by those amazing SEO tools: Ahrefs, SE Ranking, and Cora SEO Tool Hi there! New SEO & AI updates inside, plus a gift for you (below). ↓ My toughest year = Your biggest opportunity My SEO Audit Mastery course reopens June 26, and the full course drops on our 1-year anniversary - July 15th. This first year? Honestly, it kicked my ass. Between the content theft drama in November and personal stuff, I had to hit pause on course updates. Not...
2 months ago • 5 min read
Jun 6, 2025 This issue of the newsletter is sponsored by those amazing SEO tools: Ahrefs, SE Ranking, and Cora SEO Tool Hi there! New SEO & AI updates inside, plus a gift for you (below). I've gathered the week's best how-tos, research, tools, and articles from top SEOs. ↓ Free 30-Minute Google Ads Strategy Call Look, I know many of you run Google Ads alongside SEO. If you're burning budget without getting quality leads, Daniel Ostrzyzek is offering free 30-minute strategy calls that actually...
3 months ago • 7 min read
May 29, 2025 This issue of the newsletter is sponsored by those amazing SEO tools: Ahrefs, SE Ranking, and Cora SEO Tool Hey everyone, I just got back from Google I/O 2025 – and what an experience! Besides all the official announcements, I was also invited for an informal chat about Google Search in the mysterious Google 43 building. I will share more about that shortly. 😎 Overall, the event felt like a wake-up call for us SEOs. AI isn't just on the horizon; it's here and already reshaping...
3 months ago • 4 min read
May 16, 2025 This issue of the newsletter is sponsored by those amazing SEO tools: Ahrefs, SE Ranking, and Cora SEO Tool Hi, I'm attending Google I/O (in person!) next week so I will be brief with news today. Expect some photos when I am in Mountain View... 😉 ↓ Google Discover in 2025 (+ 117-Step Checklist) I just hit publish on my deep-dive: Google Discover SEO in 2025. In my new guide, I break down:✅ what Google Discover is and why it matters✅ SEO for Google Discover—technical, content,...
3 months ago • 2 min read
May 6, 2025 This issue of the newsletter is sponsored by those amazing SEO tools: Ahrefs, SE Ranking, and Cora SEO Tool Hey there, Hope your week’s going smoothly. I'm bringing you recent SEO & AI updates, useful how-to pieces, videos, research, and solid articles from other SEOs. I’m also sharing a few takeaways from auditing 500-plus sites and some practical finds from today’s client work. Let's dive in! ↓ "My life after 500+ in-depth SEO audits." In my most recent contribution to SEJ, I'm...
4 months ago • 8 min read