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Hi, I’m Olga Zarr. I’m a professional SEO consultant with over a decade of experience. SEO isn’t just my career—it’s also my biggest passion and hobby. .
NOW or NEVER This episode of the newsletter is sponsored by my SEO Audit Mastery (+ AI SEO Expert) course whose final enrollment is OPEN and ends Aug 1, 2025. Hi there! Long time, no see! I've been MIA for the past few weeks - locked in my office recording 120+ videos for the biggest project of my career. Today, I'm back with a new video on AI and SEO in 2025: I spent the last 3 months tracking AI's real impact on search. What I found? The "AI apocalypse" everyone's freaking out about is...
Jul 10, 2025 Hi there, Thanks for being a subscriber. With all the chaos around AI search, I wanted to send you something to help you fight back with real data. I built a Free AI Traffic Looker Studio Dashboard Template. It connects to your GA4 data to give you a clear, accurate view of your AI traffic, its sources, and its true value. You can grab the dashboard and read the full guide on my blog here: GA4 AI Traffic Dashboard Instructions ↓ Your Dashboard Shows the Battlefield—But Does It...
Jul 1, 2025 Hi there! Have you noticed the panic around AI supposedly "killing" SEO? Acronyms like AIO (Artificial Intelligence Optimization), GEO (Generative Engine Optimization), LLMO (Large Language Model Optimization), and AEO (Answer Engine Optimization) are flooding our industry. I've just published an extensive guide "AI and SEO in 2025" after reading which you can call yourself an AI SEO expert. I unpack exactly what's changed, what's stayed consistent, and how you can leverage these...