Hi there!

Have you noticed the panic around AI supposedly "killing" SEO?

Acronyms like AIO (Artificial Intelligence Optimization), GEO (Generative Engine Optimization), LLMO (Large Language Model Optimization), and AEO (Answer Engine Optimization) are flooding our industry.

I've just published an extensive guide "AI and SEO in 2025" after reading which you can call yourself an AI SEO expert.

I unpack exactly what's changed, what's stayed consistent, and how you can leverage these shifts to stay ahead.

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As my subscriber you can also download my AI SEO checklist (100+ steps for free).

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So what's really going on in the world of AI and SEO?
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Let’s start with some eye-opening data:

• Google still rules search with a commanding 91.6% market share, and it's grown 21% year-over-year despite the "AI revolution."
• AI chatbots like ChatGPT? They account for less than 3% of total search traffic. Google still processes a staggering 14 billion searches daily—373 times more than ChatGPT.
• AI Overviews (Google’s AI-generated summaries at the top of search results) now dominate over 50% of queries, dramatically reducing organic click-through rates (CTR) by 18% to 64%.

So, what’s truly different in SEO’s AI era?

Less than you might expect:

• Citations now surpass rankings. Being #1 in search results is pointless if AI doesn't directly cite you as an authoritative source.
• Chunk-level optimization has become critical. AI extracts concise answers from specific content sections, rather than entire pages. Each section must stand alone as a complete answer.
• Unlinked mentions count. Digital PR, brand mentions, quotes, and references—even without traditional backlinks—build essential authority signals that AI respects.
• Authority now spans broader platforms—AI considers mentions and citations on forums like Reddit, knowledge platforms like Quora, and offline events.

Why foundational SEO practices matter even more now:

Technical SEO, structured data, high-quality content, and established brand trust signals (E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness) remain indispensable.

AI systems rely heavily on clear structures and verified authority signals to determine which content deserves prominence.

Bonus tip: SE Ranking offers tools to track your visibility in AI-generated content and analyze mentions across the web effectively.

Special Offer: Get one month of SE Ranking absolutely FREE (no credit card required), and start tracking your AI visibility immediately.

👉 Download the comprehensive AI SEO Checklist now​

👉 Claim your FREE SE Ranking month here​

Ready for the full deep dive? Explore my complete 10,000-word guide. It's packed with actionable insights, detailed explanations, and practical tips for mastering SEO in this AI-driven landscape.

👉 Read the complete guide on AI and SEO in 2025​

SEO hasn’t died—it's simply gotten smarter. With the right strategy, you’ll thrive in this new landscape.

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And that brings me to...

SEO Dead? Tell That to My Waiting List—Course Open!

My SEO Audit Mastery course reopens today, and the full course drops on our 1-year anniversary - Aug 1, 2025.

This first year? Honestly, it kicked my ass. Between the content theft drama in November and personal stuff, I had to hit pause on course updates. Not ideal.

But I'm back. Recording daily. Editing daily. Aug 1st brings 120+ videos, everything I know about SEO audits. Price jumps to $5K then.

New addition: SEO Spy Zone - a community where you watch me work live. Real audits, real tests, no BS. I'll be in there daily, answering questions and sharing what's working.

You're getting 13+ years of audit experience. The exact framework I use for $3K-$20K audits. The same process that keeps me booked months in advance.

Code ANNIVERSARY80 expires in 48 hours. After that, best discount drops to 70%, and then to 0%.

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Get instant access with ANNIVERSARY80 →

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See you inside the course!

Best,

P.S. Want to discuss SEO or AI further? Just hit reply—I’m here and excited to talk!

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