THE LATEST IN SEO

OpenAI unveils SearchGPT prototype for enhanced web searching

OpenAI is testing SearchGPT, a prototype AI search feature that aims to provide quick, accurate answers with clear sources by combining AI models with real-time web information, while also partnering with publishers to ensure proper attribution and content discovery.
​From OpenAI​

Google's earnings soar thanks to Search and AI

Google reported nearly $85 billion in revenue this quarter, with significant growth driven by its Search and cloud computing businesses, reflecting a 14% increase from last year.
​From The Verge​

Internationalization & hreflang [Search Off the Record]

Managing websites that use different languages and serve different countries is no easy task. That's why Lizzi, Gary and Martin sat down to talk about all things internationalization, hreflang and what's making managing international, multi-language websites easier.
​From Google Search Central​

Microsoft confirms Reddit blocked Bing Search

Reddit has updated its robots.txt file to block Bing and other search engines from crawling its site, while allowing Google access due to a licensing deal. Microsoft confirmed that Bing has stopped crawling Reddit since July 1, 2024, in compliance with the new restrictions.
​From Search Engine Land​

Data: How often Google mixes ads into organic results

New data shows Google mixes ads into organic search results in only 0.31% of desktop searches and 0.01% of mobile searches.
​From Search Engine Land​

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SEO STUFF FOR YOU FROM OLGA ZARR

Don't Buy My SEO Audit Mastery Course Unless You Watch This!

In this video, I'm giving you an exclusive sneak peek into my brand new SEO Audit Mastery course. You'll get a taste of what's inside.

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SEOSLY's 4th Birthday: How I Built SEOSLY from Scratch – Step by Step 😱

In this video, I share the inspiring story behind SEOSLY and how I transitioned from working in an SEO agency to building my own platform.

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$5K to $20K per Website Audit - The SEO Audit Masterclass You Can't Mis 😱

In this interview with Doug Cunnington, I'm sharing my journey to becoming an SEO audit expert.

I dive deep into how my ADHD and introverted nature actually became superpowers in my SEO auditing career. You'll hear about my transition from agency life to running my own consultancy, and how I've built a 6-8 week waitlist for my services.

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New interviews with SEO experts are coming soon!

SEO TIPS & TRICKS

Here are a few tips & tricks from Google.

Google advises against canonicalizing m-dot URLs despite mobile-first indexing

Google's John Mueller advises against making m-dot URLs the canonical version, even with mobile-first indexing, citing potential issues for large sites and consistency with long-standing practices. He also revealed that Google doesn't use "vary" HTTP headers for understanding mobile/desktop relationships in SEO.

How to use internal linking for SEO

​Google's SEO Made Easy video series offers three key tips for effective internal linking: use descriptive anchor text, utilize links to guide users and search engines through the site, and maintain a balance in link quantity to avoid overwhelming users.

Google warns rapid content expansion may trigger site re-evaluation

John Mueller cautions that dramatically increasing a website's content volume can cause Google to view it as an entirely new site, necessitating a full re-evaluation. He suggests that strategic, phased growth may be preferable to avoid potential disruptions in search performance that could result from such large-scale content expansions.

Google urges caution and verification of AI-generated answers

Google's Gary Illyes warns users to be cautious with AI-generated answers from Large Language Models (LLMs), emphasizing the importance of fact-checking and using personal knowledge or authoritative sources to validate information, even when AI uses grounding techniques.

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Google’s site reputation abuse spam policy and why an algorithmic approach to enforcing violations is the way forward

Glenn Gabe discusses the limitations of Google's manual actions for enforcing its site reputation abuse policy, highlighting how some sites circumvent penalties or remain unaffected. He argues for an algorithmic approach to consistently address policy violations across global sites.
​From Glenn Gabe​

The death of attribution and the future of digital marketing

Rand Fishkin argues that traditional digital marketing relying on click tracking and perfect attribution is dying due to platform changes, privacy measures, and evolving user behavior. He advocates for a return to marketing strategies that focus on reaching audiences through influential channels, even when direct attribution isn't possible, using the success of Acquerello rice as an example.
​From Rand Fishkin​

Topical authority 101: When it’s important and who needs it for better SEO

Maeva Cifuentes explains that topical authority in SEO is the extent to which a website is considered an expert on a specific topic, which can help pages rank higher and faster in search results. She advises that while not all businesses need to focus on building topical authority, it's crucial for those in competitive industries or with complex B2B offerings, and can be developed by consistently publishing high-quality, expert content on a specific topic across various platforms.
​From Wix SEO Learning Hub​

Navigating enterprise SEO: Overcoming challenges for organizational success

Patrick Stox outlines key challenges in enterprise SEO, including complex team structures, getting buy-in for projects, and implementation difficulties. He emphasizes the importance of aligning SEO objectives with company goals, democratizing SEO knowledge, and balancing micro and macro SEO views to overcome these challenges and achieve success in large organizations.
​From Patrick Stox​

Navboost: What the docs tell us and how to use it for your SEO

Anna Postol explains Navboost, a key Google ranking system that refines search results based on users' navigational interactions, and its counterpart Glue, which focuses on rich SERP features. The article provides insights into how Navboost works and offers SEO tips for optimization, including targeting specific queries, improving titles and descriptions, aiming for rich snippets, and enhancing brand awareness.
​From SE Ranking​

Pertinence vs value in SEO: Why content quality trumps keyword density

Hugo Scott explains the shift in Google's ranking algorithm towards valuing content quality over keyword pertinence, emphasizing the importance of E-E-A-T (Expertise, Experience, Authority, and Trustworthiness) in SEO. The article outlines strategies to improve content value, including using schema markup, leveraging user reviews, building quality backlinks, and creating useful, informative content that demonstrates expertise and authority in a given field.
​From Hugo Scott​

Actionable AI — Whiteboard Friday

In this episode of Whiteboard Friday, Britney Muller discusses actionable AI, how to get started, and the steps needed to make that happen.
​From Moz​

AI reshapes SEO: From manual tasks to automated systems

Kevin Indig explores how AI is transforming the SEO and content creation landscape, shifting SEO work towards building automated systems and workflows rather than manual tasks. The article highlights the increasing difficulty in distinguishing between AI-generated and human-written content, and discusses how AI tools are enabling SEOs to automate complex tasks, learn new skills, and potentially challenge search engine dominance.
​From Kevin Indig​