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\n | \n Top SEO News\nGoogle's Robots.txt Tool Still Essential After 30 Years \nMartin Splitt and John Mueller explain how robots.txt remains a flexible way to control website crawling after three decades of use. \nThe Search relations team details how this simple text file lets site owners customize crawler access without needing programming knowledge. \nGoogle Launches Gemma 3: Most Powerful Single-GPU AI Model Yet \nGoogle announces Gemma 3, Google DeepMind's newest collection of open AI models built from Gemini 2.0 technology. \nThe models support 140 languages, offer 128k token context windows, and outperform competitors while running on a single GPU, accompanied by ShieldGemma 2 for image safety applications. \nGoogle Expands AI Search with New Mode and Gemini 2.0 Upgrade \nRobby Stein, VP of Google Search, announces that Google's AI Overviews are now powered by Gemini 2.0 and reaching over a billion users, with expanded access for teens and non-signed-in users. \nGoogle is also introducing an experimental AI Mode that offers more advanced reasoning capabilities for complex questions, currently being tested with Google One AI Premium subscribers. \nDOJ Proposes Four Remedies to Break Google's Search Monopoly \nThe U.S. Department of Justice and State Attorneys General have filed a revised proposal to address Google's illegal monopoly in search and text advertising. \nThe filing recommends separating Chrome from Google's business, limiting default search engine payments to companies like Apple, preventing Google from favoring its own products in search results, and mandating transparency in Google's advertising practices. \n
Cool SEO Resources\nSEO Game-Changer → Google Index Bot Automates Indexing Checks \nRyan introduces the Norzer Google Index Bot, a free open-source Python tool that automatically monitors your website's Google indexing status. \nThis time-saving solution fetches URLs from your sitemap, checks their indexing status via Google Search Console API, and emails you clear reports, eliminating tedious manual checks and helping small businesses stay visible in search results. \n7 Mistakes That Skew Your Traffic Drop Diagnosis [Slides] \nBelow you can download for free my slides from the Agency Fast Track 2025 conference where I was talking about the main mistakes people make when doing a website traffic/rankings drop analysis. \n
Google & AI\nGoogle Maintains Search Dominance Despite ChatGPT Hype \nDanny Goodwin reports that Google Search is 373 times larger than ChatGPT's search function, contradicting claims about AI chatbots eroding Google's market share. \nAccording to Rand Fishkin's analysis, Google handled 5 trillion searches in 2024 (93.57% market share) while ChatGPT's search-like queries accounted for just 0.25% of the market, with Google searches actually growing 21.64% year-over-year. \nGoogle Reveals Search Volume Hits 5 Trillion Annually After 9-Year Silence \nDanny Goodwin reports that Google now processes more than 5 trillion searches per year, the first such update since 2016 when Google claimed \"more than 2 trillion\" annual queries. \nThis translates to approximately 158,548 searches per second, with Google also noting that commercial queries have increased since the introduction of AI Overviews.. \nAleyda Solis Shares First Look at Google's AI Mode Test Features \nAleyda Solis gained early access to Google's new AI Mode and identifies five key observations. The feature expands on AI Overviews with better structured answers and visible blue links to sources, performing well for informational queries but struggling with commercial searches. \nGoogle Tests New AI Mode in Labs for US Users \nBrodie Clark gained early access to Google's new AI Mode, available only to US-based Gemini Advanced users. The feature appears as the first tab in search results and allows users to continue their queries in a chat window, with citations displayed similar to AI Overviews. \n
From Olga Zarr\nAI Content Creation – The Fine Line Between Helpful Tool and SEO Disaster \nI offer a candid assessment of using AI for content creation and explain that while tools like ChatGPT, Claude, and Gemini may seem like content superpowers, using them on autopilot produces instantly recognizable generic content that damages brand credibility and SEO. \n“Crawled – Currently Not Indexed” In Google Search Console? \nWhen you see pages under “Crawled – Currently Not Indexed” it means Google’s crawler visited your page but decided not to add it to the search index. The page might get indexed later, or it might remain unindexed. According to Google, there is no need to resubmit the URL for crawling. \n\"Discovered – Currently Not Indexed\" In Google Search Console \nUnlike “Crawled – Currently Not Indexed”, where Google has already crawled the page but chosen not to index it, the pages in “Discovered – Currently Not Indexed” haven’t even been crawled yet. Not every page needs to be crawled and indexed immediately. Some pages will naturally stay in this status, and that’s fine. \nSEO Tips\nAnd here are a few SEO tips. \nDemystifying Google Analytics and Search Console data \nScreaming Frog SEO Spider Assistant 🐸\nI'm a custom Screaming Frog knowledge assistant created specifically for Olga Zarr's SEO Audit Mastery course students. You don't need to buy the course to use it and learn all about mastering Screaming Frog SEO Spider. 😁 \nFrom Top SEO Minds\nGenAI Is Creating an Ocean of Mediocrity in Online Content \nBarry Adams examines how generative AI is dramatically reshaping the bell curve of online content quality. He explains that LLMs are trained on all available content without qualitative measures, producing inherently mediocre results that lack information gain or new insights. \nDeepSeek vs. ChatGPT vs. AI Overviews: Which AI model handles YMYL topics best? \nSE Ranking analyzes how DeepSeek, ChatGPT, and Google AI Overviews handle YMYL (Your Money Your Life) topics across health, politics, finance, and legal categories. \nThe study reveals ChatGPT delivers the most factual, disclaimer-rich responses with a 100% response rate, while DeepSeek offers more detailed but sometimes biased or censored content, particularly on politically sensitive subjects. \n19 Studies Reveal AI Overviews' SEO Impact in Kevin Indig's Meta-Analysis \nKevin Indig presents a comprehensive \"meta-analysis\" of 19 independent studies examining Google's AI Overviews and their effects on search traffic. \nHis synthesis addresses five critical questions: how frequently AI Overviews appear, what triggers them, their impact on click-through rates, how to rank within them, and how content creation should adapt in response to these new SERP features. \nThe AI Revolution Is a Money-Losing Con \nEdward Zitron exposes the unsustainable economics of generative AI, revealing OpenAI lost $9 billion while making just $4 billion in 2024. He argues the entire industry lacks viable business models, with massive compute costs making every AI interaction unprofitable, even for paying customers. \nDespite media hype, user adoption is minimal outside OpenAI, with competitors like Claude attracting just 2% of ChatGPT's user base while burning billions in venture capital. \nGoogle Search in 2024: Lily Ray Details Winners and Losers \nLily Ray, VP of SEO Strategy & Research, provides an analysis of how Google search results evolved in 2024 amid competition from LLMs like ChatGPT and Claude. \nHer research identifies which sectors gained visibility (including eCommerce, government sites, social media platforms, and recipe sites using AI-powered programmatic SEO) and which suffered losses (content publications, travel blogs, and certain eCommerce players). \nGlenn Gabe Speculates How Google Will Track AI Mode in Search Console \nGlenn Gabe explores how Google might track the new AI Mode in Search Console once it exits beta status. Gabe predicts all links in AI Mode responses will likely receive position #1 ranking (similar to AI Overviews), with impressions counted when links become visible on screen. \nAI Revolutionizes Keyword Research \nRachel Hernandez shows how artificial intelligence dramatically speeds up the keyword discovery process by analyzing vast amounts of data in seconds. AI tools help marketers identify emerging search trends before they peak and understand user intent more deeply than traditional methods. \nMarie Haynes Decodes Google's Content Relevancy Signals \nMarie Haynes analyzes how Google determines content relevancy and helpfulness after the March 2024 core update. She breaks down Google's five key ranking signals: meaning, relevance, quality, usability, and context. \n\"Data tells you what. Intuition tells you why. Great SEO needs both.\" That's all I have for you today! See you in the next episode! \nBest, \nP.S. Do you want me to share a specific article or resource in the newsletter? Do you want me to give a shout-out to some SEO? Let me know by replying to this e-mail! \n | \n\n |
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Hi, I’m Olga Zarr. I’m a professional SEO consultant with over a decade of experience. SEO isn’t just my career—it’s also my biggest passion and hobby. .
Feb 25, 2024 SEO Audit Mastery Mini SEO Audit Credentials About What "Discovered - Currently Not Indexed" in Google Search Console is?↓ If you’ve checked your Google Search Console (GSC), you’ve probably seen the “Discovered – Currently Not Indexed” status. It means Google found the page but hasn’t crawled it yet. This isn’t always a problem—Google naturally delays crawling some pages. But if important pages (like blog posts, product pages, or service pages) stay in this state for weeks,...
Feb 17, 2025 This issue is brought to you by amazing sponsors Cora SEO Tool, SE Ranking, SEOcrawl and Ranking Raccoon. SEO Audit Mastery 65+ videos just about every aspect of SEO to help you join the top 1% of SEO auditors. Learn more → YouTube Channel I invite you to subscribe to me on YouTube where I share loads of SEO knowledge for free. Subscribe → Sponsorship Opportunities I offer various sponsorship packages for SEO tool providers and SEO service providers. Learn more → Your Essential...
What Does “Crawled – Currently Not Indexed” Really Mean? I've just published an article about the famous "Crawled - Currently Not Indexed" report in Google Search Console. If you are looking for a more condensed version, you will find it below. 😊 ↓ When you see “Crawled – Currently Not Indexed” in your Page Indexing report in Google Search Console, it means Googlebot accessed your page, processed it, but decided not to include it in the index at that moment. Sometimes those pages eventually...