THE LATEST IN SEO DOJ considers breaking up Google following monopoly ruling The U.S. Department of Justice (DOJ)J is considering breaking up Google and implementing other measures to address monopoly concerns in its search business. A final ruling on these remedies is expected by August 2025, with potential appeals likely to follow. Google responds to DOJ's proposed antitrust remedies "We are concerned the DOJ is already signaling requests that go far beyond the specific legal issues in this...
2 days ago • 7 min read
Olga ZarrSEO Consultant Do you want to quit your SEO job?Here is what happened when we did. ↓ SEO Audit Mastery The most comprehensive course on SEO auditing on earth. The next enrollment will be open at the end of November 2024. LEARN MORE Sponsor Looking for advertising? You can become one of the sponsors of this newsletter. Lot of packages available. LEARN MORE YouTube Subscribe to my YouTube channel. Help me reach 10K subscribers. 240+ videos, including 100+ interviews SEOs. SUBSCRIBE NOW...
3 days ago • 7 min read
THE LATEST IN SEO Google search results continue to fluctuate, causing concern among SEO professionals Google's search ranking volatility persists, with significant fluctuations observed over the weekend starting September 27th. SEO professionals report drastic traffic changes and unpredictable search result placements. Glenn Gabe noted, "There were HCU(X) sites that surged with the August core update that then started dropping back down with the post-Aug core update volatility. Google AI...
10 days ago • 6 min read
Olga ZarrSEO Consultant Website Rankings Drop? Here’s How to Recover ↓ Hello there! In this newsletter, I’m trying something new—focusing on one SEO topic at a time and packing it with as many useful tips as possible. I just published a detailed guide on assessing website ranking drops. It’s packed with everything from tools to use, common mistakes to avoid, and my entire assessment process—all wrapped up in 7,000 words. In this issue, I’ll share the highlights, some key takeaways, and the...
18 days ago • 4 min read
Hi there! It's Olga Zarr from SEOSLY. It's been two weeks since you last heard from me. I had to take a short break to recharge after overworking myself again. Now, I'm back with a refreshed mind and body, ready to dive back into SEO and share my passion with you! 😁 The best news? I'll be dedicating more time to sharing my knowledge through YouTube videos, articles, and my SEO course. Today, I bring you a recap of the most important SEO updates and must-see resources. Plus, keep an eye out...
24 days ago • 8 min read
THE LATEST IN SEO August 2024 Core Update Survival Guide: What to Do & What Not to Do In this video, I dive into the details of Google’s core algorithm updates, with a specific focus on the August 2024 core update. I explain what these updates are, how they impact your website's traffic, and why they should not be seen as penalties but rather as algorithmic adjustments. I offer practical advice on how to approach these updates, what to avoid, and the importance of waiting until the update...
about 1 month ago • 5 min read
THE LATEST IN SEO The SEO news this week are all dominated by Google. Google August 2024 Core Update Rolling Out On August 15, 2024, Google launched its latest core update, set to roll out over approximately four weeks. Google claims this update aims to "show more content that people find genuinely useful and less content that feels like it was made just to perform well on Search." The update considers recent feedback and aims to better recognize site improvements, potentially benefiting...
about 2 months ago • 6 min read
THE LATEST IN SEO/GOOGLE Google Discover Sends More Traffic to Publishers as Search Traffic Declines A Newzdash report analyzing 8.1 billion clicks found that Google Discover's share of traffic to news publishers increased from 41.6% to 55.6%, while Google Search traffic declined from 46.5% to 36%. John Shehata, Newzdash founder, noted, "These percentages represent the share of traffic from each search type, not absolute traffic numbers." Google's Effingo Tool Transfers Data at Incredible...
about 2 months ago • 5 min read
Hi there! I’m so excited to tell you that the enrollment for my SEO Audit Mastery course is about to close, and wow—I’m blown away by how many of you have signed up! The interest has been way bigger than I ever expected. Because of this amazing response, I’ve decided to put even more time and effort into the course than I originally planned. This means more modules, more interactive sessions, and a lot more content. Right now, there are already 25+ videos in the course, and that’s just 5% of...
2 months ago • 1 min read