Hi!
It’s been a while! I know you’ve been missing my newsletter, and you haven’t heard from me in over a month.
The last weeks of 2024 were really chaotic, and the start of 2025 wasn’t much better. I won’t go into details, but I’ve been dealing with health issues over the past two months.
I hope this time I’m finally making a comeback. Thank you for sticking with me, for supporting me across all platforms, and for being so patient.
I promise to be more responsive to your messages, but the last few weeks have been overwhelming, and I’ve only been able to focus on the most urgent tasks.
Moving forward, here’s what you can expect from my SEO newsletter:
- Monthly Recap → 1-2 issues per month summarizing the most important SEO news.
- Deep Dives → A weekly/biweekly issue focused on a specific SEO topic.
- Time-Sensitive Updates → Shorter, ad-hoc issues with urgent SEO news or updates from me, sent as needed.
And more free SEO stuff and advice for me.
Wishing you a (very) belated Happy New Year!
Now onto the newsletter...
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Agency Fast Track 2025 (Jan 27-30)
"This event brings together the best minds in SEO to help you THRIVE in 2025." 😱
I'm honored to be an impact coach at the upcoming SEO Agency Fast Track Conference. I will be sharing my advanced strategies for traffic drop analysis, and trust me—these are tactics you won’t find in blog posts or webinars.
The conference organizer, Lisa Parziale, is an SEO veteran whose achievements make my jaw drop every single time I think about it.
Watch my chat with Lisa to see what’s in store and why this conference is like no other!
Learn more about the conference at the official website: agencyfasttrack2025.com
Get tickets 25% OFF (I hope they are not sold out yet):
Enterprise SEO Secrets + Website Migration Nuggets with Charles Taylor
We had an engaging discussion about Enterprise SEO and SEO migration, where both Charles and I shared our best secrets and tips.
We also explored the nuances of these two critical areas of SEO, offering valuable insights for anyone navigating them.
International SEO Masterclass You Can't Miss (with Kira Khoroshilova)
In this interview, we dived into International SEO, where I asked Kira a range of questions from the perspective of a curious learner.
She answered each one brilliantly, sharing valuable insights and expertise.
If you like my videos, please help me grow my channel by subscribing, liking, and commenting. Thank you!
Cora SEO Tool
Cora SEO measures 100K+ factors and pinpoints exactly which ones impact SEO, and what you need to get to the top.
My newsletter subscribers get a lifetime deal with 25% OFF + free unlimited training.
Don't just take my word for it – try it yourself! This tool changed my SEO game completely and I grew 100 times as an SEO.
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Latest in SEO
Google’s search market share drops below 90% for first time since 2015
Google's dominance in global search showed signs of weakening as its market share fell below 90% in the final quarter of 2024, marking the first such decline since 2015.
The drop was particularly noticeable in Asia and the U.S., where December saw an 87.39% share, while competitors like Bing, Yandex, and Yahoo gained some of the lost market share.
Google's anti-scraping measures disrupt major SEO tool services
Google has implemented stricter anti-scraping measures causing widespread outages among popular SEO tools like Semrush and SE Ranking, affecting their ability to provide fresh search result data.
While Semrush claims no unusual issues, multiple tool operators and industry experts have confirmed the disruption, with some suggesting alternative data collection methods may need to be developed.
The Current State of SEO, Revamped Search Console Emails, and more! (January ‘25)
Catch up on the latest Google Search news with Google Search Advocate, John Mueller. Watch along and learn about the current state of SEO in the Web Almanac, updates to the Search Console Performance report, Project Mariner for Chrome, and more!
Google Team Now Detecting AI Content in Search
Chris Nelson, a Senior Staff Analyst at Google Search Ranking, updated his LinkedIn profile to reveal he manages a team focused on detecting and treating AI-generated content, alongside other ranking solutions.
SEO Tips Curated Just for You
Google Warns Against Daily Robots.txt Changes
Google's John Mueller advised against dynamically updating robots.txt files multiple times per day, explaining that Google caches the file for up to 24 hours.
Instead of using robots.txt for temporary crawling control, Mueller recommends using 503/429 status codes when server load becomes excessive.
Resources from Other SEOs
Google Classifiers and Algorithm Updates Explained Through Zuckerberg's Lens
Glenn Gabe analyzes how Mark Zuckerberg's recent Joe Rogan podcast comments about machine learning classifiers parallel Google's search algorithms, where higher confidence levels (99%) catch fewer problematic content with minimal collateral damage, while lower levels (90%) catch more issues but risk penalizing legitimate sites, as seen in recent updates like the Helpful Content Update.
The One Thing SEO Agencies Need To Know About Winning Enterprise Clients
Daniel Cheung explains that winning enterprise SEO clients requires understanding their internal budget cycles and planning processes rather than just technical expertise.
He reveals that enterprise budgets are typically finalized in Q3/Q4 for the following year, and agencies should engage early in Q2 or Q3 to influence next year's budget, rather than asking about current budgets during pitches.
Our SEO Friend Needs Our Support
Our SEO friend needs support. Let's do what we can!
Kim, the wife of Clint Butler (one of the best SEOs out there and a host of the SEO Fight Club), has been diagnosed with glioblastoma, an aggressive brain cancer. Despite surgeries, radiation, and chemotherapy, her battle continues with more treatments and mounting expenses.
Kim, a veteran, devoted mother, and creative spirit, needs our help to cover travel, medical costs, and materials for her cherished Glowforge projects, which bring her joy during this difficult time. Every contribution makes a difference.
Clint has been sharing his knowledge for free for many years. Now it's our turn to return the favor. Fight on Kim!
Thank you for getting to the end. That's all I have for you today!
See you in the next episode!
Best,
P.S. Do you want me to share a specific article or resource in the newsletter? Do you want me to give a shout-out to some SEO?