THE LATEST IN SEOAugust 2024 Core Update Survival Guide: What to Do & What Not to DoIn this video, I dive into the details of Google’s core algorithm updates, with a specific focus on the August 2024 core update. I explain what these updates are, how they impact your website's traffic, and why they should not be seen as penalties but rather as algorithmic adjustments. I offer practical advice on how to approach these updates, what to avoid, and the importance of waiting until the update fully rolls out before making any drastic changes to your SEO strategy.
Google's August Core Update Shows Promising Recovery for Some HCU-Affected SitesBarry Schwartz reports that some websites hit by Google's September 2023 Helpful Content Update are seeing ranking improvements following the August 2024 Core Update. SEO experts Glenn Gabe, Lily Ray, and Marie Haynes share charts showing traffic increases for affected sites, though results vary and long-term effects remain uncertain. Google to Replace Old Merchant Center with New Version by SeptemberGoogle plans to switch all retailers from the classic Merchant Center to a new version called Merchant Center Next by September. The new platform includes AI tools for creating product content, better analytics, and a simpler way to manage online and local product listings together. While this change might be challenging for some businesses, Google says it will make things work better overall. Google Adds OG Title as Potential Source for Search Result Title LinksGoogle Search has updated its documentation to include OG title meta tags as a potential source for title links in search results, bringing the total number of possible sources to nine. Barry Schwartz reports that while Google typically uses the HTML title element, it may choose alternative sources for search result titles. August 2024 Google SEO office hoursThe August 2024 Google SEO office hours contains lots of super powerful SEO tips. Not only can you watch the episode (or listen to it) but you can also enjoy the written version. Some of the best tips include:
SEO Tips from GoogleWorking With Search Console API [Search Off the Record]In this episode, Martin and John are joined by SEO expert Mihai Aperghis. Mihai shares his SEO journey and his role as a Google Search Central Product Expert, helping users with specific issues that aren't fully covered by Google's documentation. They discuss common challenges with Google Search Console, like misinterpreting notifications, and the importance of community support. Main Takeaways:
SEO Consulting Survey 2024 Reveals Industry Trends and ChallengesAleyda Solis's SEOFOMO survey of 337 SEO specialists highlights key trends in SEO consulting for 2024. The survey reveals that most SEO consultants focus on ongoing processes, with client referrals being the primary source of new business. Consultants report increasing difficulty in achieving SEO goals compared to previous years, citing increased competition and frequent Google updates as major challenges. Interesting stats:
STUFF FOR YOU FROM MEAre You Ready For This? (Black Hat) SEO for Casino & Gambling Sites With John WrightIn this video, I discuss advanced SEO strategies and challenges in the iGaming industry with John Wright, focusing on casino websites, link building, and ethical considerations. Fundamental SEO Rules That Only 5% Of SEOs Know & UnderstandIn this video, I discuss the critical SEO rules that most people either misunderstand or completely overlook. These rules are the backbone of every effective SEO strategy, and without them, your efforts are doomed to fail. Show Me Your Headings And I Will Tell You How You Are...In this episode, I dive deep into the importance of proper heading structure on the example of lawyer websites. I'll review random pages that show up in Google search results and analyze their headings. Internal Links: Are You Committing SEO Suicide? The #1 SEO Mistake on Lawyer & Local Business SitesIn this video, I dive deep into the importance of internal linking for lawyer websites and other local businesses. As an SEO expert with over 12 years of experience, including a significant focus on the legal industry, I've seen firsthand how proper internal linking can dramatically impact a website's SEO performance. How I feel after I quit my SEO job"My full-time job was the most secure thing in my life. I have done everything to get it. In my wildest dreams, I couldn’t imagine I would have the courage to do it. But courage doesn't have anything to do with it." Adrijana Vujadin DON'T MISS THESE SEO RESOURCESChatGPT Prompts for SEO: Benefits and PitfallsTom Demers discusses how to effectively use ChatGPT for SEO tasks, providing examples of helpful prompts for keyword research, content creation, and technical SEO. While highlighting ChatGPT's value for brainstorming and efficiency, Demers emphasizes the importance of quality assurance and understanding its limitations to avoid potential errors or harmful outcomes. Sitebulb JavaScript SEO Report"The first website I ever had to 'optimize' was built in Dreamweaver. Static HTML pages that you had to edit one by one. Don't get me wrong, it was awful. But at least the HTML you could see in the back-end was the same as the source code on the page - and the same thing that Google would use for crawling and indexing." Shopify SEO – How To Optimize Your Shopify Site For GoogleLearn how to optimize your Shopify store for Google and improve your SEO rankings. Boost your online visibility and increase sales with these effective strategies. 6 Underrated Keyword Research Methods — Whiteboard FridaySofia Tyson outlines six unconventional methods to enrich keyword lists, including targeting competitor-branded keywords, using listening tools, and leveraging proprietary data. Tyson emphasizes the importance of these techniques to capture new search queries and stay ahead of competitors, given that 15% of daily Google searches are brand new. How to Become an SEO Conference SpeakerEleven SEO experts share tips for becoming a conference speaker: start small, pitch organizers, speak from experience, practice, find a niche, and network. Aleyda Solis emphasizes, "Speaking is about sharing what you see to be useful from your own day to day." SEO FOLLOW OF THIS WEEK: Marin PopovMarin Popov is a technical SEO freelance consultant with over 15 years of experience. He knows a ton about enterprise SEO, international SEO, and technical SEO. If you aren't following Marin Popov, then stop whatever you are doing and follow him because you are missing out a lot! |
Hi, I’m Olga Zarr. I’m a professional SEO consultant with over a decade of experience. SEO isn’t just my career—it’s also my biggest passion and hobby. .
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LATEST SEO & AI NEWS Google shopping gets AI-powered revamp Google Shopping has been transformed with AI to offer personalized product suggestions, virtual try-ons, and tools for finding the best prices. The update, which includes a personalized homepage and new deal-finding features, started rolling out in the U.S. on October 15, 2024. Google search ranking volatility spikes again Google Search rankings experienced increased volatility around October 15, 2024, with some SEOs reporting...
THE LATEST IN SEO DOJ considers breaking up Google following monopoly ruling The U.S. Department of Justice (DOJ)J is considering breaking up Google and implementing other measures to address monopoly concerns in its search business. A final ruling on these remedies is expected by August 2025, with potential appeals likely to follow. Google responds to DOJ's proposed antitrust remedies "We are concerned the DOJ is already signaling requests that go far beyond the specific legal issues in this...