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Latest in SEO and AI

Google expands AI Overviews search feature to reach over 1 billion users globally

Google is rolling out its AI Overviews feature to more than 100 countries with support for multiple languages including English, Hindi, Japanese, and Spanish.

Google is also introducing new linking features to help users better connect with websites and content creators.

Google to discontinue sitelinks search box after a decade of service

The sitelinks search box feature will be removed globally due to declining usage, though this won't affect site rankings or other sitelink elements.

Google penalizes website sections that deviate from main site content

Major publisher subsites like Fortune Recommends and Forbes Advisor have seen significant traffic drops as Google implements systems to demote content that drastically differs from a website's primary theme.

Bing extends webmaster tools data history from 6 to 16 months

In response to user feedback, Bing Webmaster Tools now provides 16 months of historical search performance data, allowing users to better analyze seasonal patterns and long-term trends for improved SEO strategy.

Google releases comprehensive guide on using Google Trends for content strategy

"Google Trends can help you better understand how people find information on Google Search, which can help you to develop your content strategy and refine how you talk to your audience," states Google in their new documentation.

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New stuff from Olga Zarr

How to Analyze and Diagnose Website Traffic and Ranking Drops

The video where I discuss traffic/ranking drops and share as many tips as possible.

It's all based on my years of experience doing SEO audits and traffic/rankings drop analyses.

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BigQuery + SEO: A Data-Driven Duo (With Myriam Jessier)

In this episode of SEO Cash Flow, Myriam Jessier and I are diving into how you can pull more insights out of Google Search Console data without turning into a data scientist.

Myriam’s going all-in on learning BigQuery, while I’m sticking to my minimalist, ADHD-friendly approach—keeping it simple, powerful, and quick.

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Cool SEO Resources

Google Knowledge Graph API Query Tool (Early Beta v0.2) by Norzer

​This tool lets you easily query Google’s Knowledge Graph API to retrieve detailed entity-related data, including names, descriptions, images, and more.

Achieving SEO Success Today: What it Takes and ...

Learn how to leverage and grow brand recognition within an SEO process (including tools to use) in Aleyda Solis' presentation from Ahrefs Evolve: Achieving SEO Success Today.

Get 3 SEO Clients I Freelance Bootcamp

My friend Adrijana Vujadin is organizing SEO Bootcamp: "GET YOUR NEXT 3 CLIENTS in 30 days.

If you need help landing new SEO clients, that may be what you are looking for.

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SEO Tips & Tricks

Google confirms ARIA attributes don't influence search rankings

"As far as I remember, we didn't use them a few years ago. I don't know if that changed from the top of my head right now, but I wouldn't rely on ARIA," states Google's Martin Splitt.

Multiple Google representatives confirm that ARIA (Accessible Rich Internet Applications) attributes should be used for accessibility purposes only.

Google's John Mueller warns against optimizing for SEO tool metrics

"Many SEO tools have their own metrics that are tempting to optimize for (because you see a number), but ultimately, there's no shortcut," explains Google's John Mueller on Reddit.

He emphasizes that while SEO tools like Moz's DA score may be tempting to optimize for, real long-term success comes from providing unique value that others can't easily replicate, rather than chasing quick tricks or tool metrics.

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Super interesting SEO articles

How to make your brand appear in AI responses by Rand Fishkin

"The currency of large language models is mentions (specifically, words that appear frequently near other words) across the training data," - Rand Fishkin​

To appear in AI responses like ChatGPT, focus on getting your brand mentioned across trusted websites that AI tools use for training data.

Controversial 'Parasite SEO' strategy generates millions through major domain partnerships

"If you want to win competitive categories in Google today, you must adopt a parasite SEO strategy," states Lars Lofgren in a revealing article about the billion-dollar industry.

SEO expert outlines what constitutes a real search emergency versus false alarms

"I've been working in SEO for more than 15 years, and I can count on one hand the times I've genuinely needed to stop everything and attend to an SEO situation," writes Helen Pollitt.

How to optimize Google Merchant Knowledge Panel for e-commerce success

​Doreid Haddad and Andrea Volpini explain how businesses can optimize Google Merchant Knowledge Panels to improve visibility and sales.

The guide covers structured data, Store Quality Programs and small business features. It focuses on helping smaller retailers compete with larger companies through better panel optimization.

Major publishers see traffic drops as Google targets independent content sections

"Our systems aim to understand if a section of a site is independent or starkly different from the main content of the site," Google tells Glenn Gabe in a new report.

High-profile publisher subsections like Forbes Advisor, Fortune Recommends, and CNN Underscored are seeing significant traffic losses.

While initially thought to be related to Google's 'Site reputation abuse' policy, Google confirms these drops are due to other algorithm changes targeting content that differs from a site's main focus.

Google HCU: What Can You Do? — Whiteboard Friday

"Sites which have a lot of proactive link building can be said to have been like SEO'd or maybe even over-SEO'd" - Tom Capper​

Want to survive Google's Helpful Content Updates? Stop relying solely on SEO tricks.

How to find trending SEO keywords for better rankings

"One way in is to identify and rank for trending keywords before these big sites catch up and dominate the SERPs" - Si Quan Ong​

Want to outrank big brands? Hunt for trending keywords using Google Trends, Ahrefs, and social media before the industry giants notice them - it's like finding gold before the rush begins.

SEO follows for this week

If you aren't following these folks, then stop whatever you are doing and follow them because you are missing out a lot!

• ​Liam Fallen (Technical SEO with ADHD 😃)
• ​Corina Burri (Senior SEO Professional)

Do you have any recommendations on folks I should give a shoutout to? Please add them to my LinkedIn post.

Coming Soon

A Discord server for my followers and fellow SEOs. And to get faster access to Olga Zarr and SEO news. Stay tuned!