THE LATEST IN SEOGoogle Ruled a Monopoly: Federal Judge's Verdict Sparks Uncertainty for Tech GiantA US federal judge has ruled that Google is a monopoly in general search services and search text ads, violating antitrust laws through its exclusive distribution agreements with device manufacturers. The case now enters the remedy phase, which could potentially lead to significant changes in Google's business practices or even a breakup of the company, though Google plans to appeal the decision. Google Search Console Introduces Experimental Recommendations FeatureGoogle is rolling out an experimental recommendations feature in Search Console, offering website owners insights and actionable tips to improve their site's performance in Google Search. The feature provides optimization opportunities based on indexing, crawling, and serving data, with recommendations updated regularly to help users enhance their site's presence in search results. Google Expands 'About this Image' Feature to Circle to Search and Google LensGoogle is rolling out its 'About this Image' tool to Circle to Search on select Android devices and Google Lens, allowing users to quickly access context and information about images they encounter online or receive from others. The feature, available in 40 languages, provides details on image usage, metadata, and can identify AI-generated images with Google DeepMind's SynthID watermark. Google Enhances Protections Against Explicit Deepfakes in Search ResultsGoogle announces improved measures to combat non-consensual explicit fake content ("deepfakes") in Search, including easier removal processes and updated ranking systems to reduce visibility of such content. Google Rolls Out Interactive Local Knowledge Panel Layout in Search ResultsGoogle has introduced an interactive knowledge panel layout for local businesses in search results, featuring a photo carousel, reviews, map, weather information, and ticketing options, as spotted by Claire Carlile and confirmed by Barry Schwartz. THE LATEST IN AIStudy Shows AI Search Not Disrupting Google's Dominance, Despite Rapid GrowthAccording to research by Sonata Insights and Datos, Google's search traffic grew 1.4% from May 2023 to May 2024, while AI search platforms like Perplexity showed growth but remain far behind in user activity. The study reveals that 99% of AI platform users still use traditional search engines, suggesting AI search is additive rather than disruptive to Google's dominance. Perplexity Launches Ad Revenue Sharing Program with Publishers Amid Plagiarism ConcernsPerplexity is introducing a "Publishers' Program" to share ad revenue with publishing partners following accusations of plagiarism, with initial participants including Time, Der Spiegel, and Fortune. The program aims to compensate publishers for content used in AI-generated responses, offering a "double-digit percentage" revenue share and additional benefits. Reddit CEO Demands Payment from Microsoft and Others for Data AccessReddit CEO Steve Huffman is demanding that companies like Microsoft, Anthropic, and Perplexity pay for access to Reddit's data, citing unauthorized scraping and use in AI training. Huffman emphasizes the changing value exchange in search and AI, with Reddit blocking crawlers from companies unwilling to negotiate licensing deals, similar to those already struck with Google and OpenAI. OpenAI Abandons ChatGPT Watermarking, Explores Alternatives Amid User ConcernsOpenAI has scrapped plans to implement text watermarking for ChatGPT-generated content due to user resistance and technical challenges, opting instead to explore alternative methods like metadata embedding for AI content identification. STUFF FOR YOU FROM OLGA ZARRHow to Succeed with Your SEO Audits (& Be in Top 10% Of SEOs)In this video, I'm giving you tips on how to be successful with your SEO audits (based on my 12+ years of experience in SEO). Don't Buy My SEO Audit Mastery Course Unless You Watch This!In this video, I'm giving you an exclusive sneak peek into my brand new SEO Audit Mastery course. You'll get a taste of what's inside. $5K to $20K per Website Audit - The SEO Audit Masterclass You Can't Mis 😱In this interview with Doug Cunnington, I'm sharing my journey to becoming an SEO audit expert. I dive deep into how my ADHD and introverted nature actually became superpowers in my SEO auditing career. You'll hear about my transition from agency life to running my own consultancy, and how I've built a 6-8 week waitlist for my services. New interviews with SEO experts are coming soon! SEO TIPS FROM GOOGLEUnmissable JavaScript Rendering Tips from Google’s Experts
Listen to the entire Search Off the Record episode about JavasScript rendering. Key Tips for Understanding and Using Google Trends Data
Watch the entire video about Google Trends on YouTube. SEO TIPS & TRICKSHere are a few tips & tricks from other SEOs and/or myself. 7 Key Questions and Tools to Assess Your Site Organic Search Rankings DropsAleyda Solis outlines 7 key questions and tools to assess organic search ranking drops:
DON'T MISS THESE SEO RESOURCESSearch GPT – Can Search GPT Disrupt Google Search?Kevin Indig analyzes OpenAI's potential launch of Search GPT as a strategic move to compete with Google, outlining six key reasons including market positioning, leveraging existing infrastructure, and securing content partnerships. He discusses the implications for SEO and speculates on OpenAI's future moves, including the possibility of developing an AI-powered browser and phone to gain more valuable user data. Wix Studio & SEJ's NYC Meetup Highlights Branding Strategies for Lead GenerationAt a digital marketing meetup hosted by Wix and Search Engine Journal in NYC, industry experts shared insights on leveraging branding to attract more leads. Key takeaways included focusing on editorial-first content, building trust through community engagement, utilizing personal branding effectively, and creating micro-moments to convert branding efforts into actual leads. Top Marketers Recommend 24 Influential Books for Marketing ProfessionalsIn a survey of 26 marketers from Ahrefs and other companies, 24 books were recommended as influential for marketing work. The list includes classics like "Influence: The Psychology of Persuasion" and newer titles such as "Deep Work: Rules for Focused Success in a Distracted World. What is Keyword Gap Analysis and How to Do ItAnna Postol explains that keyword gap analysis compares your website's keywords with competitors' to identify missed opportunities. The article details how to perform this analysis using tools like SE Ranking, from selecting competitors to creating optimized content based on discovered keyword gaps. Reddit’s SEO Growth: A Deep Dive into Reddit’s Recent Surge in SEO VisibilityAn Amsive study reveals Reddit's 1,328% increase in Google SEO visibility from 2023 to 2024, now ranking 5th in U.S. organic search. Reddit's user-generated content often replaces traditional sites in top results across various categories, aligning with Google's focus on community-driven content and reshaping the SEO landscape. Recovery Times from Local SEO Mishaps: a Quick SummaryPhil Rozek outlines recovery times for various local SEO issues, ranging from Google Business Profile suspensions to algorithmic updates. The article provides estimated recovery periods for 15 common SEO problems, emphasizing that recovery times can vary widely depending on the specific issue and how quickly it's addressed. AI Bots — Who is Blocking and Why?A study by Moz analyzed AI bot blocking practices among top-ranking websites in Google search results. The research found that while a small percentage of subdomains block AI bots, high-authority domains are more likely to do so. GPTBot is the most commonly blocked, followed by CCBot. The trend suggests large publishers may be using bot blocking as leverage for potential deals with AI companies, while smaller sites might benefit more from allowing AI access to their content. Comprehensive Guide to Conducting an SEO Content AuditMinnie Mururi outlines a five-step process for conducting an effective SEO content audit: setting objectives, categorizing content, analyzing data, evaluating content, and implementing changes. The guide recommends tools like Google Search Console and Analytics, emphasizes the importance of content audits for improving SEO and user engagement, and provides actionable advice on optimizing content based on audit results. |
Hi, I’m Olga Zarr. I’m a professional SEO consultant with over a decade of experience. SEO isn’t just my career—it’s also my biggest passion and hobby. .
Hi there! It's Olga Zarr from SEOSLY. It's been two weeks since you last heard from me. I had to take a short break to recharge after overworking myself again. Now, I'm back with a refreshed mind and body, ready to dive back into SEO and share my passion with you! 😁 The best news? I'll be dedicating more time to sharing my knowledge through YouTube videos, articles, and my SEO course. Today, I bring you a recap of the most important SEO updates and must-see resources. Plus, keep an eye out...
THE LATEST IN SEO August 2024 Core Update Survival Guide: What to Do & What Not to Do In this video, I dive into the details of Google’s core algorithm updates, with a specific focus on the August 2024 core update. I explain what these updates are, how they impact your website's traffic, and why they should not be seen as penalties but rather as algorithmic adjustments. I offer practical advice on how to approach these updates, what to avoid, and the importance of waiting until the update...
THE LATEST IN SEO The SEO news this week are all dominated by Google. Google August 2024 Core Update Rolling Out On August 15, 2024, Google launched its latest core update, set to roll out over approximately four weeks. Google claims this update aims to "show more content that people find genuinely useful and less content that feels like it was made just to perform well on Search." The update considers recent feedback and aims to better recognize site improvements, potentially benefiting...